Sports Branding Agency

Are you looking for a Sports Branding and Design Agency that has worked across all the major Australia sporting codes? Or perhaps, you are a Sports Sponsor or Commercial Partner seeking to boost the impact of your sponsorship?

Organising sports events and maximising your sports sponsorship opportunity requires a lot of creative design work – from applying the sponsored brand, creating sponsor specific logos, producing branded player videos, and designing merchandise, all the way to creating the right product packaging.

Font and Swatch is a Sports Branding and Design agency you can depend on for all your sports design needs.

For over 10 years, we have provided sports brand design services for Australian and International based World Cups (including Cricket, Rugby, Rugby League, Netball and Football), The Invictus Games, The Ashes and Cricket International Tournaments. Our sporting design experts have also offered branding and design solutions for The Olympics and Commonwealth Games events in the past.

However, Font and Swatch don’t just work with national sporting bodies and large sporting institutions. We also offer branding and design services to Semi-Professional and Amateur Sports Clubs, Licensing Agents, Licensees and Manufacturers to optimise the value of your sports brand, fan reach and customer appeal.

With graphic design expertise in handling commercial and sponsorship partners of all sizes and sporting sectors, we can help you by creating interactive sponsorship and commercial partner proposals that are tailored to your targeted partner list.


Sports Club Brand and Design Services

The value of a Sports Brand is earned over many years of engagement with fans - sharing the wins and supporting the local sporting community.

This is how Font and Swatch communicates your brand effectively - by connecting with your sport club’s history and fanbase.

Whether you need to develop your Brand Strategy, undertake a Brand Refresh, Logo Update or require a detailed suite of Brand Guidelines, Style Guides or Art Packs for your sports partners, sponsors and licensees - our team of branding experts at Font and Swatch can modernise colours, fonts and brand tone to support you in all aspects of your branding journey.


Sports Clothing and Sporting Uniforms

Is your teamwear lacking fan engagement? Are your sponsors concerned that your uniform is not aligning to their brand positioning?

Font and Swatch helps your sports brand and club be iconic and recognised not just for what you do on the playing field, but also for how you promote yourself off the field.

Our team of fashion designers, creatives and industrial designers are experts in designing teamwear, supporter wear, merchandise and product to ensure your brands are properly presented, materials and fabrics are correctly colour matched and uniforms are fitted to the requirements of your high-performance athletes.



Visual Communication for Sports Brands

Sports brands need the right tone of voice and creative expertise to execute proper media messaging to connect with players, fans and the local community.

At Font and Swatch, we create innovative visual communication media and advertising campaigns to communicate with your supporters and target audience. We also support all your day to day branding and marketing requirements including the design and production of collateral for indoor and outdoor advertising, corporate and fan engagement, event needs and gameday installations.


Digital Design Services for Sports Brands

Today, the number of followers you have or the number of clicks on a post can be as important as the success of your team on the field.

Font and Swatch helps your sports brand transitioning into the digital environment successfully. Our team of sports branding and digital design specialists understand your requirements and support your every play -  whether it’s preparing EDM emails to send to your database, assisting your in-house creative team to develop social media tiles or crafting social ad campaigns.

We also assist our sports clients to get ahead of the game by creating a back catalogue of player and team imagery, photography books, video content and sports animation.


Website design services for sporting institutions

Your website is an important part of your marketing and branding strategy. This is because it’s where everyone goes to learn more about your sports club, sign up, learn about your sporting events, research your history, follow your teams and more.

You can ensure fan and sports supporter engagement with our expert help in providing bespoke sporting websites that optimise user experience and track their exposure to your branding.


Outsourced Creative for sporting institutions

The variety and pace of the Sports industry makes it extremely difficult to find and retain a creative who can deliver on every aspect of your business.

Font and Swatch offers you a better choice to help manage all of your creative, branding and design needs.

By partnering with Font and Swatch, you can benefit from having a team of Creative Designers who offer you years of sporting industry experience and skills to get the tone of your sporting discipline.







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