© 2020 Font & Swatch
The spread of the COVID-19 Coronavirus globally has left people and businesses in a rough position.
We’re in uncharted territory and, according to news sources, the number of cases is not at its peak yet. Current estimates indicate the virus numbers will continue to rise until around June 2020. Still, the pandemic has already led many events to be cancelled and many companies to adjust their operating hours. Some schools and offices have been closed, too – leaving people with no choice but to stay at home.
This is quite a challenging time for businesses and brands like yours that rely on continual interactions with customers. However, with any challenge also lies opportunity – and this revolves around being authentic, agile and energising your Marketing now.
To help you out, we’ve compiled 10 marketing tips which your brand can use to get ahead of the Coronavirus curve and come out on top.
The sun-soaked Mellow Yellow. An upbeat, playful, nostalgic feel to any brand
Soft and optimistic Purist Blue. The latest in Blue's evolution from a core to a fashion colour
A subscriber to the uptrend in pop pastels, Neo Mint is an evolution from the infamous Millennial Pink and Generation Z Yellow which swept the industry. A purist colour, Neo Mint's light tone can be used as a contemporary soothing alternative to grey.
Brand Design, Colourway & Typeset consultancy and Brand Guidelines preparation
Brand & Event Collateral Design inspired by the Australian Landscape
Design Guest Collateral and Prepare Brand Guidelines
Design of the All Blacks Supporterwear Style Guidelines and Preparation of the Licensee Artpack
Creative Design of PGA Brand Family. Design & Preparation of PGA Brand Guidelines