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Soft and optimistic Purist Blue.  The latest in Blue's evolution from a core to a fashion colour

The depth of the sea and vastness of the sky remain icons of desire. Purist Blue is an optimistic shade which doesn’t awake emotions, it is an emotion. The colour of power, Blue has been referenced for many centuries as the hue that unites the heavens with the earth, the near with the far.

Blue represents stability, trust, security, peace, meditation and escapism. The lighter Purist Blue evokes closeness, spirituality and optimism, able to work both as a fashion and core colour, the shade is at once nostalgic and feminine in its appeal.